Soeren Salon Bios

Soren Löffler
Creative Director/ Owner In June 2008, Sören Löffler, his wife Sheri and their team consisting of five stylists and two colorists opened Sören Salon in a brand new facility on Paces Ferry Place, in the heart of the Buckhead community in Atlanta. This is a goal Sören had set for himself already during his first job at a well-known hair salon near Frankfurt, Germany - while still in high school.

“I realized early on that one of the most exciting things about this profession is that you have the ability to make people look better and feel more beautiful,” says Sören. “It gives me great satisfaction to improve someone’s look – and outlook.”

After completing high school in 1989, Sören was accepted into a rigorous three-year program, combining an apprenticeship with formal classes. Both talented and dedicated, he graduated as one of the top three in the country and in 1993 was offered a position with Vidal Sassoon in Frankfurt. While there, he was named Germany’s “top stylist of the quarter” several times, and rose rapidly to the position of senior stylist.

In order to share his talents with other hairstyle professionals, Sören enrolled in various Vidal Sassoon instructor training programs in Hamburg, Munich and London. In 1997, he moved to Chicago, where he was promoted to assistant creative director within the Vidal Sassoon organization. In addition to finding professional success in Chicago, he also met his wife, Sheri, there.

After three years, both of them were transferred to Atlanta to co-manage the Vidal Sassoon salon at Lenox Square, where Sören was promoted to creative director. In 2005, he accepted a position as the creative director for DASS Salon and Spa, also at Lenox Square. “I continually train myself to stay ahead of the current trends,” Sören states. “I find that my extensive travels throughout Europe as well as my wide circle of friends contribute to my ability to continue to come up with that perfect look for my many different customers.”

Highlights of his career include:

Internationally:
Various assignments for TV, international fashion shows and photo shoots.

In Atlanta:

Assignments for TV5
Fox 5 Good Morning Atlanta show – client Brett Martin
Write-up in LUCKY magazine
Close working relationship with Click model agency
Invited to style hair of Cirque du Soleil performers
Participated in Fashionata fund raiser event
Fashion shows with local designer Bill Hallman
Participated in benefits for victims of hurricane Katrina,
Participated in AIDS fundraisers
Instructs at various local cosmetology schools

In Chicago:

Styled hair for local CBS television affiliate
Worked at the Chicago Midwest Beauty Show (tradeshow) as stylist on
stage to represent Vidal Sassoon
Worked with the Proctor & Gamble marketing department to develop products
Served as hairstylist at various fashion shows, including Versace, Dolce & Gabbana and Hugo Boss

In Frankfurt:

Hairstylist for drummer of the "Hooters"
Hairstylist for large local music event including Mark Wahlberg
Main sponsor of the Frankfurt Galaxy cheerleading squad – World League Football
Hairstylist for German celebrity DJ Sven Vaeth

Soren Löffler Creative Director/ Owner		In June 2008, Sören Löffler, his wife Sheri and their team consisting of five stylists and two colorists opened Sören Salon in a brand new facility on Paces Ferry Place, in the heart of the Buckhead community in Atlanta. This is a goal Sören had set for himself already during his first job at a well-known hair salon near Frankfurt, Germany - while still in high school. “I realized early on that one of the most exciting things about this profession is that you have the ability to make people look better and feel more beautiful,” says Sören. “It gives me great satisfaction to improve someone’s look – and outlook.” After completing high school in 1989, Sören was accepted into a rigorous three-year program, combining an apprenticeship with formal classes. Both talented and dedicated, he graduated as one of the top three in the country and in 1993 was offered a position with Vidal Sassoon in Frankfurt. While there, he was named Germany’s “top stylist of the quarter” several times, and rose rapidly to the position of senior stylist. In order to share his talents with other hairstyle professionals, Sören enrolled in various Vidal Sassoon instructor training programs in Hamburg, Munich and London. In 1997, he moved to Chicago, where he was promoted to assistant creative director within the Vidal Sassoon organization. In addition to finding professional success in Chicago, he also met his wife, Sheri, there. After three years, both of them were transferred to Atlanta to co-manage the Vidal Sassoon salon at Lenox Square, where Sören was promoted to creative director. In 2005, he accepted a position as the creative director for DASS Salon and Spa, also at Lenox Square. “I continually train myself to stay ahead of the current trends,” Sören states. “I find that my extensive travels throughout Europe as well as my wide circle of friends contribute to my ability to continue to come up with that perfect look for my many different customers.” Highlights of his career include: Internationally: Various assignments for TV, international fashion shows and photo shoots. In Atlanta: Assignments for TV5 Fox 5 Good Morning Atlanta show – client Brett Martin Write-up in LUCKY magazine Close working relationship with Click model agency Invited to style hair of Cirque du Soleil performers Participated in Fashionata fund raiser event Fashion shows with local designer Bill Hallman Participated in benefits for victims of hurricane Katrina, Participated in AIDS fundraisers Instructs at various local cosmetology schools In Chicago: Styled hair for local CBS television affiliate Worked at the Chicago Midwest Beauty Show (tradeshow) as stylist on stage to represent Vidal Sassoon Worked with the Proctor & Gamble marketing department to develop products Served as hairstylist at various fashion shows, including Versace, Dolce & Gabbana and Hugo Boss In Frankfurt: Hairstylist for drummer of the "Hooters" Hairstylist for large local music event including Mark Wahlberg Main sponsor of the Frankfurt Galaxy cheerleading squad – World League Football Hairstylist for German celebrity DJ Sven Vaeth