Sören Löffler Creative Director/Owner	In June 2008, Sören Löffler, his wife Sheri and their team consisting of five stylists and two colorists opened Sören Salon in a brand new facility on Paces Ferry Place, in the heart of the Buckhead community in Atlanta. This is a goal Sören had set for himself already during his first job at a well-known hair salon near Frankfurt, Germany - while still in high school. “I realized early on that one of the most exciting things about this profession is that you have the ability to make people look better and feel more beautiful,” says Sören. “It gives me great satisfaction to improve someone’s look – and outlook.” After completing high school in 1989, Sören was accepted into a rigorous three-year program, combining an apprenticeship with formal classes. Both talented and dedicated, he graduated as one of the top three in the country and in 1993 was offered a position with Vidal Sassoon in Frankfurt. While there, he was named Germany’s “top stylist of the quarter” several times, and rose rapidly to the position of senior stylist. In order to share his talents with other hairstyle professionals, Sören enrolled in various Vidal Sassoon instructor training programs in Hamburg, Munich and London. In 1997, he moved to Chicago, where he was promoted to assistant creative director within the Vidal Sassoon organization. In addition to finding professional success in Chicago, he also met his wife, Sheri, there. After three years, both of them were transferred to Atlanta to co-manage the Vidal Sassoon salon at Lenox Square, where Sören was promoted to creative director. In 2005, he accepted a position as the creative director for DASS Salon and Spa, also at Lenox Square. “I continually train myself to stay ahead of the current trends,” Sören states. “I find that my extensive travels throughout Europe as well as my wide circle of friends contribute to my ability to continue to come up with that perfect look for my many different customers.”  Highlights of his career include: Internationally: Various assignments for TV, international fashion shows and photo shoots. In Atlanta: Assignments for TV5 Fox 5 Good Morning Atlanta show – client Brett Martin Write-up in LUCKY magazine Close working relationship with Click model agency Invited to style hair of Cirque du Soleil performers  Participated in Fashionata fund raiser event Fashion shows with local designer Bill Hallman Participated in benefits for victims of hurricane Katrina, Participated in AIDS fundraisers Instructs at various local cosmetology schools In Chicago: Styled hair for local CBS television affiliate Worked at the Chicago Midwest Beauty Show (tradeshow) as stylist on stage to represent Vidal Sassoon Worked with the Proctor & Gamble marketing department to develop products Served as hairstylist at various fashion shows, including Versace, Dolce & Gabbana and Hugo Boss   In Frankfurt: Hairstylist for drummer of the "Hooters" Hairstylist for large local music event including Mark Wahlberg Main sponsor of the Frankfurt Galaxy cheerleading squad – World League Football Hairstylist for German celebrity DJ Sven Vaeth
Sheri Löffler Head of Department/ Co-Owner	Sheri Löffler started her career in the beauty industry as an apprentice with Vidal Sassoon in San Francisco in 1992. The company’s management quickly recognized her talent and invited her to train at their London flagship salon, where she was taught the art and science of hair color by world-renowned hair colorists. “This is where I developed my unique sense of color inspiration and truly perfected my craft as a color specialist,” according to Sheri.  She then moved to the Vidal Sassoon salon in Chicago, where she was promoted to Color Director. Her exquisite work stood out in this competitive market, and she was continuously asked to participate in exciting projects, such as doing Ms. Puerto Rico’s hair at a photo shoot in Puerto Rico and traveling to Hong Kong to prepare models there. Sheri worked at trade shows and professional hair care events throughout the world to educate other stylists and to launch new color techniques, and appeared on television with makeover advice. During this time, she also trained students to become Vidal Sassoon colorists, and colorists to become Color Directors. In 2000, she and her husband Sören moved to Atlanta, where she accepted a position as Manager of Vidal Sassoon’s Atlanta Salon. Recently, Sheri and Sören opened Sören’s Salon on Paces Ferry Place in the heart of Buckhead. “I specialize in color and perms only,” notes Sheri. “I love doing creative color – but what is even more gratifying is to work with each individual client to create the best look for their lifestyle, face shape and overall look.”
Ashley Fong Master Stylist	In 1996, Ashley moved from Taiwan to the U.S., where she graduated at the top of her class from the Vidal Sassoon Academy in Los Angeles. She continued her training at the Sassoon salons in Beverly Hills and Los Angeles, and in 2002 transferred to Atlanta to work in the salon’s Lenox Square location.
Re'Con Nicole Stylist	Originally from sunny California, Re’Con completed cosmetology school in Atlanta at the Empire Beauty School before continuing her education at Vidal Sassoon’s Atlanta salon. Already, her work has been featured in numerous commercials, music videos and print work for notable fashion lines, top performers and magazines.
Megan Kelley Head of Department	Megan is the Head of the Color Department at Soren Salon.  She was born in Africa, but spent much of her childhood in London, England.  This was her introduction to and inspiration for fashion and creative hair color.  After graduating from high school in Maine in 2000, she attended and graduated from the Capillo Institute in Augusta, Maine -- considered "Maine's Best School of Cosmetology".  From there, she was accepted into the apprentice program at Vidal Sassoon Salon in Boston.  After a year apprenticing as a stylist, she realized that color was "in her blood". She changed her focus and studied as a colorist under the best color specialists in Boston.  After spending three years in Boston, in early 2005 Megan transferred to the Atlanta Vidal Sassoon Salon at Lenox Mall where she was Assistant Head of the Color Department.
Rachelle Weber Master Colorist	A native of St. Peter, Minnesota, Rachelle attended the Aveda Academy in Minneapolis. After moving to Atlanta in 2003, she worked in one of the city’s top salons for five years. Rachelle, who specializes in color, has participated in fashion shows for top designers and really enjoys working with a variety of clients. “Each head of hair is a like a canvas – and I get to paint!”
Mandy Mathis Stylist	Mandy, born and bred in Atlanta, graduated from the Empire Beauty School in 2003. She specializes in creative and formal updo’s and has participated in fashion shows with top designers around the metro Atlanta area. Prior to joining Sören Salon, Mandy worked in one of Atlanta’s top salons. She “loves creative cutting…..edgy is my niche!”
Kate Brumm Stylist	A native of Minneapolis, Kate graduated from the Aveda Institute in July 2003 and then relocated to Atlanta to work for one of the city’s top salons. She has participated in various fashion shows. Her specialty is men’s cuts – including long hair and creative styles.
Barak Tzoberi Stylist	Born in Jerusalem, Barak served for three years in the Israeli army and then moved to the United States where he attended the Paul Mitchell Institute for Hair in Atlanta. Often asked to represent the school in fashion shows, Barak graduated ahead of schedule and worked in a prominent Atlanta salon where he trained under Sören. Barak specializes in curly hair and excels in precision haircuts, including graduated bobs.
Lauren Shoemaker Stylist	Lauren Shoemaker, has been doing hair for the past 5 Years. She has been doing hair for several fashion shows in town. Her dedication on doing hair made her a master Stylist at Dass. She also is known for her kind way of listening to all of her clients needs.  Lauren has received in the last 3.5 years intensive cutting classes through Soeren himself.